Podcast Statistics and Information [December 2022]

Yearly, media teams like Statistica, Triton Digital, and Edison Analysis run digital media surveys to measure traits, observe podcast progress, observe listener habits, and share helpful podcast insights from a worldwide perspective.

We replace this publish month-to-month with the perfect podcast statistics so you possibly can keep up to date on the {industry} and make knowledgeable choices about your personal podcast!

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How widespread are podcasts?

Podcasting has grown drastically and steadily because it started within the early 2000s.

The {industry} grew alongside the appearance of smartphones, good audio system (Amazon Alexa, Google Residence, and so on.), cell units, and in-dash leisure methods.

• In 2022, 62% of the inhabitants 12+ has listened to a podcast and roughly 79% are acquainted with the medium.
• 73% of the U.S. inhabitants 12+ have listened to on-line audio within the final month.
• Over one-third (104 million) of People hearken to podcasts frequently.
• 38% of these ages 12+ within the U.S. are month-to-month podcast listeners.
• 43% of listeners ages 35-54 are month-to-month podcast listeners (the most well-liked age group for podcast consumption).
• 26% (80 million) of People are weekly podcast listeners.
• 88% of People personal a smartphone.
• Sensible speaker possession grew by over 22% through the first 12 months of the pandemic because the quantity of people that work at home elevated.
• In 2022, 35% of People 18+ personal a sensible speaker.
• Throughout Covid, podcasting skilled unprecedented progress, and podcast audiences diversified.
• Every week, extra People hearken to podcasts than have Netflix accounts.

Spoken phrase audio recognition

The consumption of spoken phrase audio (discuss radio, podcasts, audiobooks, and sports activities) is on the rise throughout the board. In response to Edison Analysis’s Spoken Phrase Audio Report, spoken phrase media consumption has gone up 214% amongst Gen Z (13-24 12 months olds) in comparison with 13-34 year-olds in 2014.

Listed below are different insights from the report:

• Virtually half (46%) of the U.S. inhabitants listens to spoken phrase audio each day.
• Listeners between the ages of 13-24 account for probably the most progress amongst spoken phrase audio listeners.
• Spoken phrase audio listeners spend 47% of their time with AM/FM radio, 21% with podcasts, 11% with audiobooks, and 21% with different.

Who listens to podcasts?

Traditionally, podcast demographics haven’t mirrored the US inhabitants. In 2011, 68% of podcast listeners have been white, however that is starting to alter.

This is the breakdown by ethnicity:

• 57% White
• 13% African American
• 16% Hispanic
• 4% Asian
• 10% Different

The US accounts for 47.9% of podcast listeners, adopted by the UK with 6.3%, and Canada with 5.0% (full lineup right here).

U.S. podcast listener demographics

In years previous, U.S. listenership did not mirror the inhabitants, however that shifted considerably within the final 12 months.

• About half of listeners between ages 35–44 and 22% of listeners 55+ hear on a month-to-month foundation.
• Feminine listenership reached an all-time excessive in 2021.
• Individuals ages 12-34 make up 66% of podcast followers inside America, and the variety of podcast listeners declines as age will increase.
• 43% of U.S. males and 39% of U.S. ladies hearken to podcasts.
• Over 66% have a school diploma (bachelor’s or greater) and a median annual family earnings of $75,000 or extra.
• Over one-fourth of People ages 55+ hearken to podcasts month-to-month.

Worldwide podcast statistics

Podcasting is little question widespread within the U.S., however it does not maintain the primary spot for progress or listenership.

• As of 2021, Sweden got here in first for podcast consumption, adopted by Eire and Brazil.
• North America and the Asia Pacific have the very best variety of listeners.
• 58% of adults in South Korea are month-to-month listeners.
• Most nations see podcasting engagement rise yearly.
• As of 2020, 18% of adults within the U.Okay. hearken to podcasts each week.
• 9 million Canadians over 18 years outdated hearken to podcasts each month.
• Almost 38% of grownup Canadians have listened to a podcast within the final 12 months.
• 28% of Canadian listeners have an annual earnings of $100,000 or extra.
• Canada’s podcast viewers consists primarily of these ages 18 to 34.
• A little bit over half of Italians between ages 18 and 34 have listened to a podcast within the final 12 months.
• Music applications are the popular podcast style for 45% of Italian listeners, second to information applications.

In response to Voxnest, podcasting is rising the quickest in:

• Chile +83.9%
• Argentina +55.3%
• Peru +49.1%
• Mexico +47.8%
• China +43.6%

How do folks hearken to podcasts?

Most podcast customers hearken to audio content material utilizing their smartphones and play episodes through a serious podcast app like Apple or Spotify.

Listed below are another methods folks hearken to content material:

• 13% of People hearken to podcasts on a desktop or laptop computer.
• 28% of U.S. adults hearken to podcasts whereas driving.
• 73% hearken to podcasts on their smartphone their mobile phone.
• 32% of these 18+ who’ve ridden in a automobile within the final month hearken to podcasts.
• 18% of individuals ages 18+ personal a car with a sensible leisure system.
• 49% of podcast listening occurs at dwelling.
• A qualitative examine from Edison Analysis exhibits that younger folks hearken to podcasts on their TVs whereas they do issues round their properties.

Most individuals (26%) hearken to podcasts from 10 a.m. to 2 p.m. Earlier than 10 a.m. is the following hottest time to hearken to podcasts (25%).

Different widespread podcast listening occasions are:

• 2 p.m. – 6 p.m. | 21%
• 6 p.m. – 10 p.m. | 15%
• 10 p.m. – 2 a.m. | 11%

What are the most well-liked podcasts?

In response to the Edison Podcast Metrics, the ten prime podcasts are:

1. The Joe Rogan Expertise
2. Crime Junkie
3. The Each day
4. This American Life
5. The Ben Shapiro Present
6. Stuff You Ought to Know
7. My Favourite Homicide
8. Morbid
9. Dateline NBC
10. Workplace Girls

Hottest podcast genres

In response to a Statistica examine, 22% of podcast listeners in the US favor comedy as a style.

Information is the second hottest podcast style, adopted by true crime, sports activities, and well being & health.

Hottest podcast directories

As of December 2022, Apple Podcasts holds the primary spot with 38.6% of all podcast listeners and 44,194,930 podcast downloads.

Spotify at present holds the quantity two spot with 26.7% of podcast customers and 30,549,230 downloads.

Different podcasting platforms and listening apps so as of recognition:

• Net Browser | 3.5%
• Google Podcasts | 2.6%
• Apple iTunes | 2.0%
• Buzzsprout Embed Participant | 1.4%
• Castbox | 1.4%
• Podcast Addict | 1.3%
• Overcast | 1.0%
• Your Buzzsprout web site | 0.8%
• Amazon Music | 0.7%
• Pocket Casts | 0.7%
• iHeartRadio | 0.6% (full listing right here)

Listener habits and traits

Realizing how podcast listeners behave provides you actionable methods to enhance your content material and improve engagement.

These podcast stats reveal traits regarding listeners’ each day habits and routines.

• Podcast listeners usually tend to comply with manufacturers on social media and personal a sensible speaker (like HomePod mini or Amazon Echo).
• Avid podcast followers hearken to the radio 65 minutes greater than most People.
• On common, podcast listeners tune into eight totally different exhibits per week.
• 80% of listeners hearken to all or most of each podcast episode they begin.
• Podcast listeners subscribe to a median of six exhibits.

Individuals who hearken to not less than 5 hours of podcasts every week have barely totally different habits than common listeners. The Edison Analysis Tremendous Listeners 2021 survey confirmed that tremendous listeners:

• Devour a median of 11.2 hours of podcasts every week.
• Typically hearken to content material that additionally consists of video.
• Uncover podcasts via YouTube most frequently (19% of tremendous listeners).
• Are 94% extra prone to subscribe to some form of premium streaming service.

Podcast episode traits

Podcast episode size and publishing frequency range, however there are traits that seem within the knowledge.

Over 50% of podcasts are between 20 and 60 minutes. Lower than 10% of episodes are shorter than ten minutes, and round 17% are longer than 60.

Beneath is December’s episode knowledge in keeping with Buzzsprout’s stats.

Period of podcast episodes:

• Lower than 10 minutes | 16%
• 10–20 minutes | 15%
• 20–40 minutes | 31%
• 40–60 minutes | 20%
• Over 60 minutes | 17%

Frequency of printed episodes:

• 0–2 days | 7%
• 3–7 days | 35%
• 8–14 days | 39%
• 15–29 days | 17%
• Over 30 days | 1%

When do most podcasters publish new episodes?

A latest Podchaser examine reviewed six months of information to find out the perfect day for releasing new episodes. The outcomes confirmed that weekdays are extra widespread publishing days than weekends, however no explicit weekday is best than one other.

You possibly can evaluation the full survey to see the perfect publishing days damaged down by podcast class.

Podcast discovery traits

Podcast listeners have some ways they discover new content material. This is a breakdown illustrating how listeners discover new podcasts:

• 30% of recent podcast listeners search the web to search out new exhibits.
• 19% ask family and friends for podcast suggestions.
• 17% use social media.
• 6% take host suggestions.
• 7% hear strategies from commercials on different audio applications.

This knowledge highlights the significance of the 2 main podcast advertising methods: high quality search engine marketing and phrase of mouth.

Podcast promoting traits and efficiency

Podcasting is a extremely efficient advertising instrument for big-name manufacturers, small companies, and entrepreneurs trying to develop their attain.

These stats illustrate the efficacy of the medium as an promoting platform:

• 60% of podcast listeners have purchased one thing from a podcast advert.
• 72% of listeners who’ve listened to a podcast for 4 or extra years have bought a sponsored advert.
• 69% of respondents say podcast adverts improve their consciousness of merchandise, manufacturers, and providers.
• 81% say they take note of podcast adverts greater than they do to radio, TV commercials, billboards, and even digital adverts on social media.
• Advert income from podcasting is projected to exceed $2 billion by 2023.

The Tremendous Listeners 2021 survey by Edison Analysis confirmed the promoting preferences of 1,000 individuals who eat not less than 5 hours of podcasts every week. This is what they discovered:

• 49% imagine that podcast hosts really use the services they advocate.
• Pre-recorded adverts not learn by the podcast host are the least preferred kind of podcast advert amongst Tremendous Listeners.
• 30% stated it is essential to them to restrict their publicity to podcast promoting.
• 22% stated there are “approach too many” podcast commercials in comparison with different types of media.
• 51% stated they pay extra consideration to podcast adverts than different media.

Edison Analysis and NPR simply launched their 2022 Sensible Speaker Audio Report. The examine revealed these stats about good speaker house owners:

• They’re 48% extra prone to take into account a model after listening to an advert through the speaker in comparison with adverts heard elsewhere.
• 37% are considerably prone to ask to be despatched extra data if given the chance to work together with an advert through their good speaker.
• 80% agree that manufacturers that publicize on good audio system are progressive.

The way forward for podcasting

The podcast {industry} continues to develop at a fast price. Listed below are some {industry} predictions for 2022 and past.

• Business consultants count on podcasting to develop considerably in 2023 as on-demand audio will increase in recognition.
• Present estimates venture that listeners within the U.S. may improve from 75.9 million to 100 million listeners within the U.S. by 2024.
• Forecasts venture complete podcast listeners will exceed 160 million by 2023
• Podcast listenership is projected to rise steadily in 2022 as podcast recognition will increase and turns into much more mainstream.
• Month-to-month podcast listening is rising the quickest amongst People ages 55+.