Due to Jake for stepping in yesterday whereas I used to be feeling underneath the climate. Right this moment, we’ve bought some goodies on Apple and YouTube’s phrases of use (I promise it’s extra enjoyable than it sounds!). Plus, the primary trade strikes of 2023.
One other viral iPod app was pulled from Apple’s App Retailer
The iPod could also be useless, however that gained’t cease folks from making an attempt to revive it. Final month, an iOS app known as Retro Pod began blowing up. Folks on TikTok cherished its capacity to duplicate the iPod’s “tactile, bumpy, vibratey feels” which have been misplaced within the period of music streaming. As I reported for The Verge at this time, it amassed 443,000 downloads and peaked at quantity 11 amongst music apps earlier than it was faraway from the App Retailer earlier this week.
Between Nano hairclips and demos of defunct Minis, there may be clearly a requirement for reviving the iPod. However primarily based on Apple’s App Retailer guidelines, builders aren’t allowed to create apps that emulate Apple merchandise (even, apparently, ones which have gone out of manufacturing). Apple wouldn’t verify to The Verge whether or not it had eliminated the app for violating these guidelines, however it’s laborious to think about there was another cause. Plus, it wouldn’t be the primary time it cracked down on iPod revival apps.
Till the corporate loosens its vice grip on its dormant IP, a real iPhone-to-iPod app isn’t prone to stand — until, in fact, Apple decides to launch such an app itself. It looks as if a missed alternative for them to disregard the demand. It’s a straightforward method to have interaction not solely Apple Music subscribers however podcast listeners as properly.
YouTube is revisiting its coverage on cursing
YouTube’s latest guidelines on swearing have rankled some creators. The coverage, first launched in November, states that movies containing swear phrases within the first 15 seconds could also be topic to restricted adverts or full monetization. My Verge colleagues Mitchell Clark and Jess Weatherbed reported at this time that YouTube plans to revisit the coverage.
“In latest weeks we’ve heard from many creators concerning this replace,” YouTube spokesperson Michael Aciman advised The Verge. “That suggestions is vital to us and we’re within the course of of constructing some changes to this coverage to deal with their issues. We’ll observe up shortly with our creator neighborhood as quickly as we have now extra to share.”
Though it could be comparatively straightforward to not swear within the first 15 seconds (for many individuals, not me!), one of many most important sticking factors is that this is applicable retroactively to all movies on the platform. Which means when you revealed a video earlier than the rule was in place that has a curse phrase within the first 15 seconds, it may possibly now be demonetized. For some creators, that’s loads of arduous cleanup to do.
This might be a very massive drawback for sweary podcasters who deal with evergreen content material (true crime, comedy, and many others.). Episodes from three years in the past might be as monetizable as more moderen episodes — until, in fact, they’re abruptly in violation of platform coverage. Even when the again catalog concern is resolved after YouTube’s revisions, swearing is one thing podcasters will want to bear in mind shifting ahead as YouTube turns into an ever-larger half of the podcasting ecosystem.
First trade strikes of the yr, right here we go:
- Paul Riismandel has joined Sign Hill Insights as chief insights officer. He comes from SiriusXM, the place he was the senior director of insights since 2019.
- Carly Frankel has joined William Morris Endeavor as an agent specializing in podcasting. She was beforehand a senior improvement government at Wondery.
- The New York Occasions simply employed a bunch of latest folks to its audio staff. Lexie Diao, coming from The Washington Submit, is the brand new senior editor of The Each day. The Each day has additionally added three new producers, together with Mary Wilson from Slate, Alex Stern from CNN Audio, and Shannon Lin from the Los Angeles Occasions. Lynn Levy joins NYT as a supervising editor for the reveals staff, having beforehand labored at Gimlet. NPR producer Ian Stewart will work on a brand new present for the audio app. And at last(!), musician Diane Wong is NYT’s new affiliate sound designer and composer.
That’s all for now! We’ll be again subsequent week with some Sizzling Pod Summit updates.