Podcast electronic mail advertising and marketing is, effectively, using electronic mail to advertise your podcast. Sending out these emails to your electronic mail checklist to get individuals to hearken to your podcast is helpful for getting extra ears and eyes in your content material. It additionally allows you to construct a relationship along with your electronic mail checklist subscribers as you develop your viewers.
With new podcasts despatched out day by day and the elevated demand for podcast content material, it’s extra important than ever so that you can market your episodes proper after beginning a podcast.
On this article, we are going to take you thru the steps you could take to launch your podcast electronic mail advertising and marketing marketing campaign efficiently and harness the facility of electronic mail advertising and marketing.
1. Construct a powerful electronic mail checklist
Step one in your podcast electronic mail advertising and marketing journey is to construct and develop a stable electronic mail checklist. Convincing individuals to ship you your electronic mail addresses is essential to constructing this checklist.
There are a couple of methods you should use to get these electronic mail addresses:
- Create and use electronic mail lead magnets – Lead magnets (additionally known as magnet content material) are what you supply your viewers in alternate for his or her contact data, on this case, their electronic mail addresses. Lead magnets may be ebooks, coaching movies, free merchandise, webinars, and bonus episode streams.
Color Kristine Talks makes use of this technique for electronic mail checklist constructing. Hair colorist and instructor Kristine, the podcast host, lets the viewers hearken to a few of her episodes free of charge. When you click on the “hear free of charge” button, you’re redirected to the web site’s “enroll” portion. That’s the place she will get your electronic mail tackle and make contact with data so as to add to her electronic mail checklist.
The free episode is the right instance of a lead magnet for a podcast.
- Add a subscription field and popups to your web site – These act as prompts on your viewers to join podcast electronic mail updates by keying of their electronic mail addresses.
- Embody hyperlinks in your podcast episodes – You’ll be able to write these hyperlinks within the podcast description of your newsletters to immediate individuals to join your periodic emails. You can too use this electronic mail advertising and marketing tactic to hyperlink to your social media accounts.
A sturdy electronic mail checklist is the inspiration of podcast electronic mail advertising and marketing. It’s among the many main electronic mail advertising and marketing practices you need to know. Construct your checklist so you possibly can kind deeper connections along with your viewers.
2. Create a customized touchdown web page
A touchdown web page is an optimized web page associated to your electronic mail advertising and marketing marketing campaign to get individuals to take a particular motion. Touchdown pages are crucial. They are often aimed toward getting individuals to subscribe to your podcast on numerous podcast internet hosting websites. They will additionally assist give your listeners entry to your lead magnet in alternate for his or her electronic mail addresses.
Your touchdown web page will assist new listeners know they’ve reached the suitable content material regardless of the place they’ve been redirected. You should utilize social media to get guests to your touchdown web page. We are going to speak extra about social media within the following level.
Contemplate together with a call-to-action button in your podcast that leads readers on to your devoted touchdown web page. This call-to-action button will promote your lead magnet, serving to you develop your podcast by gaining extra electronic mail addresses and listenership from audiences. Or the decision to motion may be for the customer to hearken to your podcast episode then and there.
Right here’s an instance of that sort of podcast touchdown web page from Gary Vaynerchuk. In case you noticed an electronic mail from Gary, one take a look at this web page, and you understand you have got discovered what you had been searching for. When a reader opens the e-mail and clicks on the hyperlink offered, the touchdown web page helps them simply navigate to podcast episodes with a couple of clicks.
Different instruments that may assist you create a customized touchdown web page are web site builders like Squarespace and WordPress. You might additionally think about using a touchdown web page device like Unbounce. These touchdown web page instruments present useful templates you possibly can customise and create with simply a few clicks. They even will let you decide a coloration scheme that strains up along with your model.
Keep in mind to maintain your touchdown web page quick and to the purpose. Have a transparent message and solely ask for important data out of your viewers. In spite of everything, your listeners don’t wish to spend a very long time making an attempt to fill out a unending kind.
3. Faucet into social media
Social media is a good advertising and marketing device to take your podcast to the subsequent stage. It permits listeners to immediately share your podcast with their family and friends. Social media additionally helps you attain a large viewers and acquire new subscribers to your electronic mail checklist.
Ensure to incorporate a immediate to get guests to subscribe to your podcast e-newsletter in your social media posts with the intention to get extra electronic mail addresses. Embody social media icons in your emails to your numerous digital channels. That may enable individuals to observe your social media pages with only a few clicks.
Emblem Geek makes good use of social media for its podcast electronic mail advertising and marketing. Above is one in every of their social media posts on Fb, the place they provide new listeners a glimpse into their new episode. A click on on the hyperlink takes you to their touchdown web page on their web site, the place you possibly can obtain the emblem designers’ boxset free of charge.
Click on on the Emblem Designers Boxset hyperlink, and also you get to this web page, the place they ask on your electronic mail tackle in alternate for it, in fact:
Social media is a strong device; you don’t must be an electronic mail marketer to know methods to use it. Embody it in your digital advertising and marketing technique, and also you’ll get outcomes.
4. All the time personalize your emails
Personalizing emails is the place you tailor an electronic mail to swimsuit every distinctive reader. Most guides to electronic mail podcast advertising and marketing will let you know the significance of personalization. One of many quickest and best methods of personalizing your emails is by utilizing the listener’s first title within the greeting. Meaning that you could be must ask for his or her first title and electronic mail tackle in your sign-up web page.
Nonetheless, personalization doesn’t solely imply utilizing the listener’s first title. It additionally means tailoring the content material of the e-mail to swimsuit the listener’s distinctive pursuits. That signifies that you’ll have to section your electronic mail viewers to allow you to personalize the emails. Consequently, you’ll have to collect extra data out of your podcast listeners—age, gender, pursuits, and site information, amongst others—that will help you in electronic mail checklist segmentation.
The e-mail above, for instance, was despatched to particular people who’ve an curiosity in trucking as a enterprise. In different phrases, it’s customized.
Ask your subscribers to replace their private preferences to be taught extra about them. You can too use surveys for this precise goal. Encourage your followers to fill out types by providing unique podcast episodes, and freebies, amongst others. Personalization is essential to making a reference to subscribers and boosting electronic mail deliverability.
5. Use newsletters
Each podcaster wants an electronic mail e-newsletter which they launch periodically to their viewers. You might ship the newsletters month-to-month or weekly, in accordance with your choice. Start by making a grasp electronic mail template you’ll reuse for each e-newsletter, new episode, and different updates. The template means that you can customise its content material with out worrying in regards to the electronic mail design for every e-newsletter.
Sara’s podcast has a e-newsletter subscription web page the place she has written a short description of what to anticipate when you enroll. On this manner, a listener can determine whether or not or not these are matters they want to get updates on. An ideal podcast description is instrumental in getting listeners to click on the subscribe button.
This apply saves the advertising and marketing workforce time whereas making a relatable template on your podcast electronic mail e-newsletter. Your viewers can get used to this branding and relate it to your emails.
You’ll be able to inform subscribers about your new podcast episodes in your e-newsletter and even notify them about your new written content material choices. That’s one other approach to get site visitors after you optimize a weblog for website positioning, for instance.
Electronic mail newsletters maintain you prime of thoughts. Since we stay in a aggressive world, we continuously must remind our subscribers that we exist and care about them. It’s a good facet to include in your podcast electronic mail advertising and marketing to be in contact along with your viewers.
6. Automate your welcome emails
There’s nothing like getting a heat welcome whenever you first get to a brand new place. A welcome electronic mail is nice for kick-starting your relationship with new subscribers.
Automating your podcast electronic mail advertising and marketing signifies that your electronic mail advertising and marketing device will ship a welcome electronic mail instantly after a brand new subscriber indicators as much as be a part of your electronic mail checklist. Welcome emails will let you introduce your self and your podcast to your new subscribers.
You’ll be able to ship the welcome emails manually, in fact, however, likelihood is, you’ll get the welcome electronic mail to them solely weeks after they enroll. They likely won’t keep in mind who you’re by that point. That might smash your probabilities of getting them to hitch your electronic mail checklist.
A wonderful welcome electronic mail has these parts:
- A welcome notice
- What to anticipate out of your e-newsletter
- The friends you’ll have on the podcast
- While you often launch new episodes
- Hyperlinks to a few of your podcast episodes
Keep in mind to incorporate your social media platforms on the backside and thank them for subscribing. Having an electronic mail monitoring device may even go a good distance in engaging in the objectives of your podcast electronic mail advertising and marketing technique.
7. Monitor your efficiency
Metrics are important for the success of each advertising and marketing endeavor, together with your podcast electronic mail advertising and marketing. Monitoring your efficiency provides you extra data to enhance your future campaigns.
Look out for necessary components like the perfect days to ship emails out, which topic strains get extra individuals to open emails, the content material or photographs that convert higher or convey new listeners, and the calls-to-action that get the perfect outcomes. Additionally, take a look at related metrics such because the buyer journey, open or conversion charge, and click-through charge, amongst others, that may will let you make changes to your campaigns for improved outcomes.
For instance, if you happen to discover a low open or conversion charge, it might imply that your topic line is ineffective in hooking readers in and desires a couple of tweaks. In case your clickthrough charge is low, it might imply your electronic mail copy wants some changes.
Monitoring these metrics will assist you enhance engagement in your emails and perceive what’s working and what would possibly want enchancment transferring ahead.
Remaining Ideas: Podcast Electronic mail Advertising and marketing
Podcast electronic mail advertising and marketing is a approach to attain extra individuals whereas forming invaluable relationships along with your present subscribers. There’s, nonetheless, a proper manner to do that.
Construct a stable electronic mail checklist. Create a lead magnet and add a subscription field and pop-ups in your web site to encourage the submission of electronic mail addresses. Create a customized touchdown web page the place individuals can entry your lead magnet in alternate for his or her electronic mail addresses or hyperlink your electronic mail to a touchdown web page that encourages them to subscribe to your podcast.
Leverage electronic mail advertising and marketing companies and social media to get individuals to join your electronic mail checklist. Automate your heat welcome to new sign-ups, too. Ship out customized emails and monitor efficiency metrics and different components to enhance your electronic mail advertising and marketing campaigns.
Observe the following tips, and your podcast electronic mail advertising and marketing efforts will yield the perfect outcomes.
David Campbell is a digital advertising and marketing specialist at Ramp Ventures. He helps handle the content material advertising and marketing workforce at Proper Inbox. When he’s not working, he enjoys touring and making an attempt to be taught Spanish. Hyperlink to LinkedIn.
