Leuke Recepten is a stylish Dutch cooking web site. Over 4 million individuals go to it every month to search out new recipes and study extra about cooking—that’s each fifth citizen within the Netherlands! Extra importantly, Leuke Recepten is a wonderful instance of how a small pastime web site can change into a profitable household enterprise with sufficient ardour and the appropriate instruments.
The story behind Leuke Recepten began in 2011. At the moment, Sandra Koopmans and Eric Waterschoot labored on the publishing home. That is the place they met, fell in love, and married, but in addition the place they found a mutual curiosity in digital advertising and marketing. Instantly after Sandra and Eric moved in collectively, they determined to start out their very own web site collectively.
The thought of Leuke Recepten appeared naturally. Sandra loved experimenting within the kitchen, whereas Eric photographed rather a lot in his spare time. They determined to create a meals web site the place they may share their favourite recipes. They began cooking in Eric’s dad and mom’ kitchen, the place they lived collectively for a while. Sandra didn’t have a lot cooking expertise on the time, so the concept behind their web site was easy: straightforward and enjoyable recipes for everybody. That’s how they got here up with the identify for his or her web site: Leuke Recepten — Pretty Recipes.
On Leuke Recepten, I can specific my creativity and fervour for meals. The good factor about cooking is that you’re by no means carried out, as a result of there are nonetheless so many concepts you’ll be able to notice.
Within the evenings and on the weekends, Sandra and Eric labored collectively on the kitchen desk on Leuke Recepten. They barely had any data of search engine optimisation on the time, although Google was much less superior then than it’s now. Nonetheless, Sandra and Eric loved engaged on their web site and content material. They’ve been utilizing SE Rating for the previous three years and proceed utilizing it to achieve extra perception and enhance their website. Now their web site performs admirably and receives a number of site visitors.
We met this lovely couple in Amsterdam in the course of the Webwinkel search engine optimisation convention. We have been so impressed by their story and fervour for search engine optimisation (and meals, after all) that we couldn’t assist however ask them to share their insights into how Leuke Recepten grew to become so profitable.
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Sandra and Eric wished their web site to succeed, so that they set the next targets:
- Enhance search visibility and enhance natural search site visitors.
- Obtain prime positions for goal key phrases, for instance ‘spruitjes stamppot’.
- Enhance the variety of guests by 10% in comparison with the earlier 12 months.
- Retain current guests on website for longer.
- Enchantment to potential shoppers and drive enterprise development.
Steps they took to achieve these targets
Eric and Sandra use SE Rating virtually day by day, and so for this case research, we requested them about their typical strategy to optimizing pages on their web site. You’ll discover that they apply related methods for creating new pages as they do for updating current ones. Their technique is so simple that you could attempt it out for your self.
1. Web site construction optimization
Earlier than creating, updating, or optimizing their pages, Eric and Sandra mounted their web site construction. They realized at one level that they needed to begin bundling the numerous recipes they’d on their website.
This was the very first thing they did to enhance the search engine optimisation of their web site.
First, they created a ‘excessive tea recipes’ class web page with a brief intro textual content and hyperlinks to all associated pages throughout the web site. In 2012, this was thought of a novel strategy as a result of most weblog websites solely consisted of single weblog posts. Interlinking numerous content material items throughout the web site made it extra snug and handy for customers. Because of this, inside a number of weeks, they have been on the prime of Google. Later, Eric and Sandra utilized this profitable technique to different classes and recipes.
2. Key phrase Analysis
Step one inr each undertaking is Key phrase Analysis. At any time when Eric and Sandra provide you with a brand new recipe, they begin by researching key phrases and evaluating their search volumes. This permits them to determine key phrases with the very best search potential for his or her content material.
We use Key phrase Analysis rather a lot. At any time when we put a brand new recipe or weblog publish on-line, we first have a look at key phrases and evaluate completely different variants and titles. This fashion, we are able to discover an order of phrases with the very best search quantity and make certain that the publish will carry out nicely in Google.
Let’s check out the next instance. Eric used SE Rating to seek for ‘stamppot’ — a standard Dutch dish well-liked in winter. After analyzing the outcomes, he settled on three variants with probably the most search quantity: stamppot with endive, kale, and brussels sprouts. They then added these queries to their key phrase listing.
Eric and Sandra came upon that they have been ranked among the many prime 3 on Google for a lot of stamppot recipes, however the one with brussels sprouts stamppot recipe was in place 12. After reviewing this web page, they realized it was partly as a result of this was already an outdated recipe. So, they determined to work on optimizing this web page for higher rankings.
Eric and Sandra observe a number of key phrases. In truth, they observe so many key phrases that they must group them into classes, comparable to ‘casseroles,’ ‘salads,’ ‘pasta,’ and so forth. This fashion, they will preserve an in depth eye on their rankings (whether or not they’re dropping or rising), and rapidly reply.
Grouping key phrases additionally allowed them to set their targets extra effectively. Considered one of their targets, for instance, was to “obtain a median rating of 4 for ‘salads’ group in a single month”. Sensible targets like these assist you to measure your present success, replace your roadmap if crucial, and obtain your search engine optimisation targets extra effectively.
3. Aggressive Analysis
Aggressive analysis is one other very important step in the direction of having a top-performing web page. SE Rating’s set of instruments permits customers to research the aggressive panorama, discover direct opponents, and examine their efficiency. For Eric and Sandra, this instrument was helpful for bettering the standard of their content material.
They ceaselessly use Aggressive Analysis to get an outline of opponents, to see how their web site is doing towards their rivals, and to fill potential content material gaps. For instance, they ceaselessly checked out different opponents to see in the event that they have been rating for high-volume key phrases that Eric and Sandra didn’t goal but or didn’t carry out notably nicely for. For this undertaking, they discovered that ‘stamppot with apples and bacon’ was a preferred search question, so that they determined to publish their very own recipe for it.
4. On-page optimization
Eric and Sandra use the On-Web page search engine optimisation Checker every now and then to run a fast check-up of their most essential pages that generate probably the most site visitors. On-page optimization is a crucial step if you wish to assess web page well being and discover areas for enchancment.
We’re continuously renewing outdated recipes and content material on our web site. SE Rating exhibits whether or not these enhancements are having an impact and whether or not your high quality rating and rankings are rising. Generally a phrase or one other image can tremendously impression web page efficiency.
Proper after Eric and Sandra enter the goal web page URL in SE Rating’s On-Web page search engine optimisation Checker, they will see the general high quality rating for the web page they analyze. They’ll additionally see a report with an inventory of all web page parts that could possibly be improved, such because the title, H1-H2 headings, backlinks, and pictures.
Let’s return to Sandra’s stamppot recipe web page. After working an on-page audit, they added new key phrases with excessive search quantity (stamppot with apple and bacon) to the web page title, up to date the first copy on the web page, and added new pictures. The standard rating elevated momentarily. This resulted in larger rankings, and inside a number of days, their brussels sprouts stamppot was in place 2.
Due to wonderful optimization, the web page additionally appeared as a wealthy snippet on Google.
All their efforts paid off! Sandra’s stamppot recipe ranked second in search outcomes due to SE Rating and a few search engine optimisation magic. Many different recipes on her web site get prime positions day by day. Some pages require extra time to rise in SERPs, however general natural site visitors to their web site has almost quadrupled over the past two years. In different phrases, hundreds of thousands of Dutch cooking fanatics will virtually at all times come throughout Leuke Recepten when looking for new recipes!
Relating to search engine optimisation, Eric and Sandra use easy but efficient methods for his or her web site. The simple technique that they use contains the next steps: creating distinctive, well-optimized and related content material; continuously updating older pages; fixing on-page points; and reconsidering their website construction because it grows. This technique often does the trick for them and results in nice outcomes.
Right here’s an inventory of SE Rating’s instruments that Eric and Sandra discover notably useful of their day by day work:
- Key phrase Analysis. To seek out probably the most related key phrases, examine their efficiency, and discover the most effective concepts for article names.
- Rank Tracker. To maintain an in depth eye on whether or not your rankings are rising and so you’ll be able to reply quick if they’re dropping.
- Aggressive Analysis. To get an image of your website’s efficiency in comparison with rivals and determine key phrase and content material gaps.
- On-Web page search engine optimisation Checker. To examine the standard rating of essential pages that generate a number of site visitors.
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Eric and Sandra’s story additionally exhibits that in addition to important search engine optimisation expertise, you want a excessive degree of dedication and fervour for what you do. Sandra and Eric reworked their pastime right into a profitable on-line enterprise. They lately printed a cooking ebook and created a cell app with personalized meal plans. Additionally, in case your tummy began rumbling whereas studying this publish, learn these festive New Yr’s snacks recipes on Leuke Recepten!